An advertisement needs to be visually appealing. This ad makes good use of color, depth, form and movement to achieve an effective ad. The different colors of the words cause the eyes to treat these as individual elements, to be read one by one. The fact that the words are stacked evenly creates a sense of unity that while they are individual elements, they are definitely part of a greater whole. The “Street Fighter” logo pops out in the foreground because of its bright color. It appears to be nearer to the observer than the other text.